Exsited automates recurring billing for subscription businesses: complex billing rules, invoicing, and automatic payments, flexible enough for a business of any size. Finance teams lived in it daily, but rules were buried, setup was manual, and each module looked like it came from a different product.
I led the design team: redesigned the product from scratch, set the direction the team worked to, and built the toolkit it still runs on. Every module added since looks like the same product. It now serves 35+ enterprise clients.
Three critical
friction points
Manual billing setup
- Repetitive manual entry
- Rules buried deep in menus
- Errors surfaced only at invoice time
Complex subscription config
- Long multi-step configuration
- Too many required fields
- No guidance for edge cases
Fragmented interface
- Layouts differed by module
- Dense enterprise data handled poorly
- Steep learning curve
Goals
- Cut the manual work out of recurring billing and invoicing
- Make subscription and billing setup finishable in one sitting
- Rebuild the interface on one consistent design system
- Handle dense financial data without overwhelming people
- Make an ERP-class product feel premium rather than industrial
Research
- Finance teams want fewer decisions, not more options
- Long configuration forms quietly stall adoption
- In billing, a wrong number costs trust immediately
- Consistency across modules is what makes it feel enterprise
Strategy into
interface
Rebuilt billing flow
Recurring billing setup became a guided flow: sensible defaults, rules surfaced where you need them, and validation that catches problems before an invoice reaches a customer.
Subscription management
Subscription and invoicing configuration grouped the way finance teams actually think, with drafts that save themselves and a clear preview of what a change will do before it is committed.
A modern look,
built to last
New colors, type, and spacing, plus a reusable toolkit I maintained, so every new Exsited module keeps looking like the same product.
- In enterprise tools, clarity beats capability every time
- Mapping the finance workflow surfaced friction no analytics showed
- Leading a team means the shared toolkit rules, not any one person's taste
- Premium is a feeling built from consistency, not decoration
Conclusion
Exsited went from a capable but punishing platform to one finance teams move through without hesitating. Rebuilding it on a shared toolkit kept every module added since consistent, which is what let it scale to 35+ enterprise clients.